Microsoft Corp. MSFT -0.66% unveiled a reinvented Xbox videogame console Tuesday, demonstrating an advanced motion and voice-control system and new television functions as it tries to thrust the machine back into the spotlight amid changing consumer habits.
The Redmond, Wash., software giant said its new device, dubbed Xbox One, was designed to take advantage of new technologies to offer customers ways to play games while responding to trends such as the popularity of smartphones and tablets.
Microsoft also integrated technology from its Skype video chatting subsidiary into Xbox One, allowing customers to interact with friends using a more refined version of the Kinect motion and speech sensor. Xbox One also can play and control live television streaming from a cable or satellite set-top box.
微软还将旗下Skype视频聊天软件的技术整合进了Xbox One，使用户能够与朋友互动。Xbox One还拥有更加精良的Kinect动作和声音传感器，并且能播放和控制来自有线电视和卫星机顶盒的视频节目。
The device represents Microsoft's answer to 'a living room that has become too complex, too fragmented and too slow,' with features that integrate control of multiple electronics, said Don Mattrick, president of Microsoft's interactive entertainment business.
Microsoft said the device will be released later this year, but didn't specify when or how much it will cost. The company's previous device, the Xbox 360, was priced starting at $299 when it launched in 2005.
The Xbox remains key to Microsoft's efforts to penetrate consumers' homes, as many of its other consumer-oriented products─such as Windows Phone─have stumbled. But the console hasn't had a refresh in eight years and arrives as mobile devices such as Apple Inc.'s AAPL -0.74% iPhone have become go-to machines for a new swath of casual games that are either free or cost a few dollars.
Xbox仍然是微软进渗透进消费者家庭的行动的关键所在，因为该公司迄今推出的许多以消费者为导向的产品并未获得成功，比如Windows Phone。但是这款游戏机八年来一直没有更新，与此同时，人们已经习惯了用苹果(Apple Inc.)的iPhone来玩大量免费或是只花费几美元的小游戏。
Those factors combined with the videogame industry's cycles─where sales taper off before a new game console is released─have hurt sales of new games, consoles and accessories. According to market researcher NPD Group, packaged game sales fell 25% to $495.2 million in April from $657.5 million a year earlier. Console hardware sales dropped 42% to $109.5 million.
The Xbox, which sits at the center of Microsoft's entertainment and devices division, has also seen declining sales as it has aged. While the last Xbox has been the top selling console in the U.S. for 21 consecutive months, profits at Microsoft's entertainment and devices division plunged 71% in fiscal 2012 to $364 million, below what it was in 2010.
Game console makers are responding to the changing consumer landscape by including new technologies in their devices. Nintendo Co. 7974.OK +2.97% melded a touch screen into the controller for its Wii U console, which was released last November. Sony Corp. 6758.TO +0.05% in February showed a touch-sensor built into a redesigned controller for its PlayStation 4 console, due out later this year.
游戏机制造商正通过将新技术纳入其设备来应对消费者情况不断变化的现实。任天堂公司(Nintendo Co.)在Wii U游戏机的控制手柄中融合了触摸屏，这款游戏机于去年11月发布。索尼公司(Sony Corp.)今年2月向外界展示了其PlayStation 4游戏机经过重新设计的控制手柄中内置的触摸传感器。索尼将于今年晚些时候推出这款游戏机。
Aside from additional horsepower to make better looking games, Xbox One includes the ability to watch TV on one part of a screen while looking at other information, such as a fantasy football league scores or a Skype video chat, on another.
除了花大力气制作外观更加漂亮的游戏外，Xbox One还允许用户分屏，在观看电视的同时浏览其它信息，比如梦幻足球联赛(fantasy football league)的成绩或进行Skype视频聊天。
Under the hood, the new Xbox is powered by Advanced Micro Devices Inc. AMD -1.95% chips, in a shift away from chips based on International Business Machines Corp. IBM +0.51% designs. The change makes the new Xbox more similar to Sony's upcoming PlayStation, making it easier to develop games for both companies' devices.
But the two devices are also different in that Sony plans to offer a way for its advanced data centers to stream game images and button presses over the Internet to its PlayStation, allowing customers to play potentially any game instantly with a Web connection. That includes older games, which otherwise can't play on the new device. Microsoft didn't unveil that technology for Xbox One.
Microsoft put more horsepower behind the technology it does offer, however. The Kinect motion sensor, which debuted three years ago, was revamped and can now better hear gamers speak at the device and more accurately understand their movements, for instance.
Microsoft is also investing in new games for the device. The software company said it would release 15 titles from its own studios during the Xbox One's first year on the market.
微软还为Xbox One投资开发新游戏。微软表示，在Xbox One上市第一年期间，其自己的工作室将推出15款新游戏。
The company said it is developing a television show based on its popular Halo space-war game series with director Steven Spielberg. Nancy Tellem, head of Microsoft's television studio efforts, said the effort is the beginning of Microsoft's efforts to apply its Xbox technology to the way television works.
微软表示，它正在和导演斯皮尔伯格(Steven Spielberg)开发一个基于其广受欢迎的《光环》(Halo)系列太空战游戏制作的电视节目。微软负责电视制作的泰勒姆(Nancy Tellem)说，此举是微软将其Xbox技术应用到电视制作领域的开端。
'Until now, television was a one-way street for the viewer,' she said. 'That's about to change.'