Apple announced its new music streaming service on Monday, dubbed Apple Music, entering a hotly competitive market but offering a product that comes with tremendousstrengths.
Calling it a "revolutionary music service," legendary music industry figure Jimmy Iovine took the stage at the company's annual conference for developers to unveil what had been widely expected ahead of the event. Apple Music includes a service to connect artists and fans and what the company described as a global radio station called Beats 1.
While late to the streaming music business, Apple has strong advantages: deep relationships with music companies; a global brand; and hundreds of millions of customers — and their credit cards — through iTunes.
Apple Music's $9.99 US a month price takes effect after a three-month free subscriptionperiod. The company is also offering what it calls a "family plan" for $14.99 US a month for up to six family members.
The iOS 9 update coming this fall will have battery improvements and improved security, Apple says. Apple also announced new Mac-like features for the iPad, a news app, and public transit support for Apple Maps.
Health-related improvements to Apple's mobile operating system include tracking for hydration and ultraviolet exposure, while smart-home features include supporting sensors for carbon monoxide. App developers would take advantage of these tools in building new apps and devices.