The lights are off in many Florida businesses.
But after dark, the glow of the Ocala Drive-In's 90-foot screen can be seen from a quarter of a mile down the highway.
With half the parking spaces in its sevenacre plot fenced off to allow for social distancing, the Ocala has room for 240 vehicles—and it is full every night.
"We're the only thing going right now," says John Watzke, the owner.
Families sit out in deckchairs or perch beneath open tailgates to see a double-bill of "Trolls World Tour"
and "Back to the Future" for $6 per adult (under-fives and pets go free).
Mr Watzke decided to stay open because of his experience of Hurricane Katrina in 2005,
when "anything that brought a few minutes of normal lifestyle to us was appreciated."
For most of America's nearly 6,000 cinemas, life is far from normal. All but a handful have been shut since March.
And although some states have begun to ease the lockdown, it will be months before theatres raise their curtains.
A quarter of Americans say they won't go back to the movies until at least the autumn, so studios are holding their films.
No releases are planned for the July 4th weekend, normally a coveted slot.
The next big-budget premiere, "Tenet", an action flick from Warner Bros, is tentatively down for July 17th.
That may be longer than some cinemas can wait. Already indebted after years of investing in reclining seats and the like,
they face four months without revenue, followed by only a slow return to business as usual.
The world's largest chain, AMC, which has around 1,000 theatres, the bulk of them in America,
last month borrowed an emergency $500m, which ought to tide it over until November.
But this will bring its total debt to nearly ten times gross operating profit, according to Moody's, a rating agency. Restructuring looks likely.
Cineworld, the second-largest chain, said in March that it would be at risk of bankruptcy if forced to close for more than three months.
The stock prices of both firms have plunged since the start of the year.
America already has 1,600 fewer cinemas than at the turn of the century.
Back then the average American went to the movies five times a year; last year it was three and a half.
As more theatres close or cut costs and the virus lingers, the couch will become more tempting still.
So Hollywood studios are exploring alternatives.
Although it hit screens on April 10th, amid the pandemic, "Trolls World Tour" has been seen well beyond the Ocala,
since Universal Pictures decided to put the animation online on the same day.
At $20 for a 48-hour download, it took $95m in America in its first three weeks, the Wall Street Journal reported.
That is less than the $125m the previous "Trolls" movie made at the box office in the same period.
But Universal could keep about 80% of download revenues rather than giving almost half to theatres.
The studio hailed the experiment as a success and said it would do more simultaneous releases in future.
Cinema bosses are naturally horrified by this breaking of the 90-day window in which films are normally shown exclusively on the big screen;
AMC says it will no longer show any Universal films, adding with a suitably theatrical flourish that this is "not some hollow or ill-considered threat".
Cineworld says it too will boycott films that break the window. But Universal is not the only studio going online.